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Create a Campaign:

Select the campaign goal. Each Goal has different parameters

🚗 Traffic Ad

Traffic campaigns are designed to drive users to a specific destination like a website, or specific page on your website.

Dynamic Ad Campaign

Non Dynamic Ad Campaign

📝 Leads Ad

Lead generation campaigns are ad campaigns designed to collect contact information (like name, email, phone number) directly from users on Meta instant form.

Dynamic Ad Campaign

Non Dynamic Ad Campaign

🔄 Conversion Ad

Conversion campaigns are designed to drive users to take specific actions, such as completing a purchase, downloading an app, or signing up for a service.

Dynamic Ad Campaign

Non Dynamic Ad Campaign

💰 Sales Ad

Sales campaigns are designed to drive purchases or conversions, showing your ads to people most likely to buy your product or service.

Dynamic Ad Campaign

Non Dynamic Ad Campaign

📢 Awareness Ad

Awareness campaigns are designed to increase recognition of your brand, product, or service by showing your ads to people most likely to remember them.

Dynamic Ad Campaign

Non Dynamic Ad Campaign

📞 Phone Calls Ad

Phone call campaigns are designed to encourage users to tap and call your business directly from the ad, making it easy to generate phone inquiries or leads.

💬 Message Ad

Message ad campaigns are designed to get more interactions on your content, such as likes, comments, shares, event responses, or post saves on Meta platforms.

📈 Boost Post

Boost post campaigns are used to promote an existing post on your Facebook or Instagram page to reach a larger audience and increase engagement like likes, comments, shares, or views.

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Dynamic Creative Ads

Dynamic creative ads automatically test different combinations of your ad elements (images, videos, headlines, text, CTAs, etc.) to find the best-performing combinations for each audience segment. How it works:
  • You upload multiple images/videos, headlines, descriptions, etc.
  • Facebook mixes and matches these to create many variations.
  • The algorithm optimizes delivery to show the best combinations to each person.
Example You upload:
  • 3 images
  • 2 headlines
  • 2 descriptions
→ Facebook can create 3 x 2 x 2 = 12 ad variations and automatically test them.
Benifits
  • Saves time vs creating many individual ads
  • Better performance through automatic optimization
  • Personalized experience for different users
Use case: Best for performance-focused campaigns (e.g., conversions, traffic, leads)

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Non-Dynamic Creative Ads

You create one static ad (or manually create multiple individual ads), where each version has fixed creative elements. How it works:
  • You manually design each ad with one combination of image/video + text + CTA.
  • Facebook delivers that exact version to the audience without variation.
Example You create Ad 1:
  • Image A + Headline A + Text A
Ad 2:
  • Image B + Headline B + Text B
You have to manually test which ad performs better.
Benifits
  • Full control over how your ad appears
  • Useful when branding consistency is key
  • Better for storytelling or highly specific messaging
Use case: Best for branding campaigns, awareness, or highly designed creatives