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🚗 Traffic Campaign
Traffic campaigns are designed to drive users to a specific destination like a website, app, or messaging platform.
📝 Leads Campaign
Lead generation campaigns are ad campaigns designed to collect contact
information (like name, email, phone number) directly from users on Meta
platforms without needing them to leave the app.
🔄 Conversion Campaign
Conversion campaigns are designed to drive users to take specific actions, such as completing a purchase, downloading an app, or signing up for a service.
💰 Sales Campaign
Sales campaigns are designed to drive purchases or conversions, showing your ads to people most likely to buy your product or service.
📢 Awareness Campaign
Awareness campaigns are designed to increase recognition of your brand, product, or service by showing your ads to people most likely to remember them.
📞 Phone Calls Campaign
Phone call campaigns are designed to encourage users to tap and call your
business directly from the ad, making it easy to generate phone inquiries or
leads.
💬 Engagement Campaign
Engagement campaigns are designed to get more interactions on your content,
such as likes, comments, shares, event responses, or post saves on Meta
platforms.
📈 Boost Post Campaign
Boost post campaigns are used to promote an existing post on your Facebook or Instagram page to reach a larger audience and increase engagement like likes, comments, shares, or views.