> ## Documentation Index
> Fetch the complete documentation index at: https://plai-a079b342.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Overview

> Overview of the campaign endpoints and how to create a campaign.

### Create a Campaign:

Select the campaign goal. Each
Goal has different parameters

<Card title="🚗 Traffic Ad">
  Traffic campaigns are designed to drive users to a specific destination like a website, or specific page on your website.

  <CardGroup cols={2}>
    <Card title="Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/traffic_dynamic" />

    <Card title="Non Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/traffic_standard" />
  </CardGroup>
</Card>

<Card title="📝 Leads Ad">
  Lead generation campaigns are ad campaigns designed to collect contact
  information (like name, email, phone number) directly from users on Meta
  instant form.

  <CardGroup cols={2}>
    <Card title="Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/leads_dynamic" />

    <Card title="Non Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/leads_standard" />
  </CardGroup>
</Card>

<Card title="🔄 Conversion Ad">
  Conversion campaigns are designed to drive users to take specific actions, such as completing a purchase, downloading an app, or signing up for a service.

  <CardGroup cols={2}>
    <Card title="Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/conversion_dynamic" />

    <Card title="Non Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/conversion_standard" />
  </CardGroup>
</Card>

<Card title="💰 Sales Ad">
  Sales campaigns are designed to drive purchases or conversions, showing your ads to people most likely to buy your product or service.

  <CardGroup cols={2}>
    <Card title="Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/sales_dynamic" />

    <Card title="Non Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/sales_standard" />
  </CardGroup>
</Card>

<Card title="📢 Awareness Ad">
  Awareness campaigns are designed to increase recognition of your brand, product, or service by showing your ads to people most likely to remember them.

  <CardGroup cols={2}>
    <Card title="Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/awareness_dynamic" />

    <Card title="Non Dynamic Ad Campaign" href="/api-reference/endpoint/meta/campaign/awareness_standard" />
  </CardGroup>
</Card>

<Card title="📞 Phone Calls Ad" href="/api-reference/endpoint/meta/campaign/phone_call">
  Phone call campaigns are designed to encourage users to tap and call your
  business directly from the ad, making it easy to generate phone inquiries or
  leads.
</Card>

<Card title="💬 Message Ad" href="/api-reference/endpoint/meta/campaign/engagement">
  Message ad campaigns are designed to get more interactions on your content,
  such as likes, comments, shares, event responses, or post saves on Meta
  platforms.
</Card>

<Card title="📈 Boost Post" href="/api-reference/endpoint/meta/campaign/boost_post">
  Boost post campaigns are used to promote an existing post on your Facebook or Instagram page to reach a larger audience and increase engagement like likes, comments, shares, or views.
</Card>

### Dynamic Creative Ads

Dynamic creative ads automatically test different combinations of your ad elements (images, videos, headlines, text, CTAs, etc.) to find the best-performing combinations for each audience segment.

How it works:

* You upload multiple images/videos, headlines, descriptions, etc.
* Facebook mixes and matches these to create many variations.
* The algorithm optimizes delivery to show the best combinations to each person.

**Example**

You upload:

* 3 images
* 2 headlines
* 2 descriptions

> → Facebook can create 3 x 2 x 2 = 12 ad variations and automatically test them.

**Benifits**

* Saves time vs creating many individual ads
* Better performance through automatic optimization
* Personalized experience for different users

> **Use case**: Best for performance-focused campaigns (e.g., conversions, traffic, leads)

### Non-Dynamic Creative Ads

You create one static ad (or manually create multiple individual ads), where each version has fixed creative elements.

How it works:

* You manually design each ad with one combination of image/video + text + CTA.
* Facebook delivers that exact version to the audience without variation.

**Example**

You create Ad 1:

* Image A + Headline A + Text A

Ad 2:

* Image B + Headline B + Text B

> You have to manually test which ad performs better.

**Benifits**

* Full control over how your ad appears
* Useful when branding consistency is key
* Better for storytelling or highly specific messaging

> **Use case**: Best for branding campaigns, awareness, or highly designed creatives