> ## Documentation Index > Fetch the complete documentation index at: https://plai-a079b342.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Campaign Optimization API Overview > Our Campaign Optimization APIs help you reduce costs and improve ad performance by automatically optimizing your audience and creative assets. With intelligent adjustments based on real-time data, we ensure your campaigns consistently drive better results. ### Optimization Strategy We offer **two types of optimization**: #### 🎯 Audience Optimization (Every 14 Days) Automatically improves your targeting based on: * **Age & Gender**: Focus spending on segments that engage more. * **Location**: Shift budget away from underperforming cities. * **Placement**: Pause placements (e.g., Stories, Feed, In-stream) that don’t convert well. > Example: If your smartwatch ad is converting well in New York for ages 18–35 via mobile feed, the system will automatically shift your focus there and reduce spend on segments like 60+ in Dallas via desktop. #### 🎨 Creative Optimization (Every 7 Days) Improves what users actually **see** in your ads: * **Images & Videos**: Removes low-performing visuals. * **Primary Text & Headlines**: Instead of removing, poorly performing copies are rewritten using AI for better engagement. *** ### Campaign Optimization APIs Register a campaign for continuous optimization. Once registered, our system monitors and adjusts both audience and creative segments based on their performance. Retrieve detailed logs of past optimizations β€” see which audience segments or creatives were removed, added, or updated. Stop optimization for a campaign. Use this endpoint if you no longer want your campaign to be optimized through the "Optimize For Me" system. *** > πŸ“˜ Audience optimization is performed **every 14 days**, while creative optimization runs **every 7 days**.\ > Additional API endpoints will be added as new features are released. Stay tuned.